HubSpot CRM performance: Based on user reviews
Customer relationship management is an integral part of any business today. Especially with businesses growing and finding a huge market on digital platforms, it is important more than ever to make use of proper CRM software.
The CRM market is growing, and according to a report, it is estimated that it will reach USD 106.6 Billion by 2028. Cloud-based Customer Relationship Management (CRM) software is expected to grow in popularity as a result of its ease of use and connection with other systems.
Business processes like sales, marketing, customer service, accounting, and management are all streamlined by CRM software. The ultimate goal for companies to use CRM is to improve customer experience and boost sales. In order to help your business expand, HubSpot CMS is also an essential part of HubSpot’s comprehensive CRM platform.
In this article, let us talk about HubSpot CRM performance. We will use real HubSpot user reviews to understand and analyze the CRM performance.
What is HubSpot CRM?
There are many CRMs, and HubSpot is one of the top-rated CRM software in the market. In addition to providing the best user and content experience possible, HubSpot is the best business tool because of its position as a leader in inbound methodology, which is reflected in the company’s focus on developing systems, tools, and integrations to help you build meaningful relationships with your prospects and customers.
Although no two businesses are exactly alike, even those with seemingly dissimilar requirements often share some common ground. HubSpot’s CRM system is useful for both business-to-business (B2B) and business-to-consumer (B2C) enterprises. However, HubSpot CRM isn’t just for B2B and B2C companies. Any company that needs to keep track of leads or customers, record the interactions of multiple team members with those leads and customers, gain insight into the efficiency of their teams, and implement standardized processes can benefit from it.
HubSpot is indeed a hub of features. Here are a few best features of the HubSpot CRM:
- It is available for free
HubSpot CRM is available at no cost to users. You can use their free customer relationship management, marketing, sales, and support solutions. The free version of HubSpot allows you to keep track of one million contacts and perform in-depth analysis on all of your deals, as well as provide easy access to everyone on your team.
- User-friendly tool
The tools in HubSpot’s free CRM don’t require much training to utilize. It’s simple to set up and use because of its straightforward design. Simply enter contacts and deals, add a task, or make a few edits to a report, and you’re all set to boost business.
HubSpot’s suite of marketing solutions, which includes marketing automation, is easy to use for even a beginner in the team. Incorporating both the technological and the marketing spheres, HubSpot has created a website that serves as an integral part of any company’s marketing plan.
- Complete transparency of sales pipeline
HubSpot CRM provides a real-time, consolidated view of the complete sales process in one place. To save time and get to the deals you’re looking for faster, you can apply filters to arrange them by name, owner, quantity, and/or stage.
You can get a breakdown of your business’s successes and failures, as well as your meetings and contracts, for any time frame you choose when you use the HubSpot CRM. You may use these tools to monitor your progress towards goals instantly.
- Customized sales dashboard
HubSpot allows you to customize everything to fit your company’s image and sales procedure, while many CRM programs place restrictions on this. By consolidating your sales data in one location, HubSpot CRM streamlines your operations. This is useful for analyzing a variety of factors, including the total number of deals in your sales pipeline, where they are in the pipeline’s life cycle, your rate of advancement, and other factors.
The sales dashboard delivers all the information needed to make the transaction. Your HubSpot sales efforts will be analyzed and reported to you in great detail. The weaker parts of your performance will benefit from this method. Boosting sales productivity is possible.
- Easy HubSpot integration
Your company may need CMS, Zoom, Gmail, Outlook, etc. To ensure that all of HubSpot’s customers have a great experience, the platform is connected to 75+ integration partners. When you use HubSpot, you can easily connect with other applications like Everbrite, Survey Monkey, WordPress, etc. You can use HubSpot for lead nurturing and another service for managing your website’s upkeep.
- Excellent customer support
In order to keep your relationship with your clientele strong, HubSpot CRM offers a Customer Support Portal. Customers who have problems after receiving your service might turn to you for help. It also serves as a customer knowledge base, where consumers may look up answers to frequently asked questions and check their order history.
- HubSpot reporting and analytics
The reporting and analytics in HubSpot CRM make it possible to save all of the data effectively. Reports may be generated quickly without sacrificing quality. Ad hoc creation is also possible. Revenue projections based on marketing tendencies, past sales data, etc., are all possible with this CRM’s help.
HubSpot CRM performance
HubSpot is one of the top-rated CRM software by businesses across review platforms. Let us take a look at a few reviews.
Pros of HubSpot
- It is a very easy-to-use CRM as it has an intuitive interface and allows easy navigation.
- It can be used by businesses regardless of its size, though it can be most beneficial for small and medium businesses.
- It allows integrations with many other software and tools for further functionalities to progress in the business.
- The software’s robust automation tools free up users’ time to make strategic decisions and implement them.
- It helps sales teams to acquire, organize and store data, making data management easier and helping achieve more sales efficiently.
- It has excellent customer support to assist users, as well as a valuable knowledge hub for users.
Cons of HubSpot
- Hubspot’s setup process is simple, but paid maintenance and assistance are available for those who need it.
- Hubspot’s standard contract billing cycle is yearly rather than a monthly and flexible contract. In the grand scheme of things, this is not a major problem because marketing automation is something you will keep doing for a long time.
- Split testing, often known as A/B testing, is a reliable method for determining which kind of performance optimization would yield the best results, but it is not included in the more affordable plans.
- If you don’t need advanced capabilities from your CRM software, HubSpot has everything you need. What you get for free is excellent, and if your business expands, you can always purchase more features.
Marketing and sales teams can benefit greatly from the Hubspot CRM’s ability to centralize and organize their advertising efforts. Data can be recorded, sales can be monitored, and insights into what’s working and what isn’t may all be gleaned from the platform.
Furthermore, it facilitates the rapid acquisition of sales data for analysis purposes. The time it takes you to execute marketing activities will plummet once you start using this tool. Sales representatives may report on developments in real time because of Hubspot CRM’s real-time access to client queries and automated email reminders.
In this article, we have explored the performance of HubSpot based on user reviews. We hope this list of pros and cons will help you make the decision to use HubSpot for your business.
Co-Founder & CEO
Danish Wadhwa is an Entrepreneur and Growth Hacker with more than ten years of expertise in Data Driven Marketing. He is a high energy individual fueled by his passion for helping businesses grow Digitally.
Danish is a Fountainhead and CEO HubSpot Marketing Agency webdew and He took everything he learned in his career to help Businesses learn from his Growth Marketing Blog at webdew.com/Blog.