9 Web Design Principles That Will Boost Your Conversion Rate
The design and style of your website directly impact a range of factors, including your interactions with users, clicks and conversions. These are all crucial indicators that improve the performance of your site as well as the revenue of your business.
So, it is recommended to adhere to these 10 basic guidelines to increase conversion rates.
1. Keep Simple
It is, without a doubt, the most popular and most effective web design principle. K.I.S.S is often known as the principle of Keep It Simple, Stupid and is widely regarded as the most effective rule across all. It’s a concept that’s easily understood, meaning “simplicity is the key to success”. That’s why you must be minimalist and develop easy steps for your viewers to ensure everything is clear.
2. Follow Hicks Law
It is also known as Hick-Hyman Law. Shares the basic principles of human behaviour.
It is also known as Hick-Hayman’s Law. It shares the basic principles of user behaviour. Keep following the Heck’s Rule
Nowadays, people become lost after only 8 seconds. That’s why making those 8 seconds begin to count from the first time you go to your website is essential. There are a variety of strategies to draw the interest of the site’s visitors. For instance, the picture you use on your site must be unique, beautiful, and accompanied by a catchy headline that explains your offerings and services by providing the benefits you offer the customers you wish to draw.
3. Be sure to use high-quality images.
One thing that can affect the credibility and quality of your blog or other material on your site can be the usage of low-quality images. Images can be the cause of having either positive or negative effects on visitors and their actions. Articles with relevant images can get more than 94 per cent more views compared to articles that don’t include images.
4. Third rule
It’s possible that “The Rule of Third” is a photographic concept. However, you should be curious to know that it’s one of the fundamental principles in web design. Rule of Third suggests visually splitting a web page website into thirds. The result is equal space between vertical and horizontal lines, i.e. nine square boxes of the exact dimensions.
5. Learn the significance of the colour
Colours go beyond an instrument that serves as an indicator of fashion and style, and they also help make your site appear attractive. Apart from the appearance of your website but it’s not just about the scheme of colours. Colours are crucial in communicating an idea and creating an overall relaxing effect on the brain. They impact how people view your company, whether on the Internet or offline.
6. Make sure your money is invested at optimal speed.
The Internet is among the major reason why people are so frustrated with their time. You’ll be amazed to discover that even the slightest delay of 2 seconds can increase 103% of bounce rates.
Every second counts in terms of loading speeds, so ensure that your site is designed to be speedy and effective.
7. Faces can be used to create trust.
Humans have a bond with each other, and there’s positive energy flowing between them. If you stick to this idea and use pictures of individuals instead of vector images, people will be attracted to them. Numerous studies prove that using photos of people boosts the conversion rate because people feel more at ease and more connected.
8. Gest+Alt Principle
Gestalt principles, also known as law, are the rules that explain how a person’s eyes see as visual components. These laws aim to show how complicated things can be reduced to fundamental patterns. They also attempt to illustrate how our eyes view patterns as a unifying form rather than being able to discern different essential components.
The fundamental Gestalt idea is recognized as the Law of Similarity, which recognizes that the human eye, or brain, likes to group similar objects and allows us to discern the characteristics of objects and manage the noise in our surroundings.
9. Follow F-layout
Based on lots of studies, scrolling on a website with “F” pattern has become very common for website users. Web design company shares Based on lots of studies , scrolling on a web the basic idea behind it. People prefer to scroll from the left side at the top of their screen to the right side., it’s easy to browse through every page.